Is WordPress Good for Small Business?

Is WordPress good for small business website designs? Yes, and here’s why!

6 Reasons Why WordPress is Good for Small Business

#1 WordPress Is Free

WordPress is akin to software that allows you to easily manage website content (words, images, pages, forms, products etc.). This type of software is known as a content management system (SMS).

And the WordPress software is totally free! You can download it from WordPress.org.

#2 You Choose Your Hosting Provider

CMS software (and any website code) needs to live on a special computer called a hosting server. Other CMSs, such as Wix and Shopify, force you to rent space on their hosting servers.

WordPress lets you choose your own hosting company. They offer a managed service at WordPress.com (like Wix & Shopify), but you can choose to host the software on any server. Personally, I use an Australian company called VentraIP.

This flexibility can save you money and improve your website’s performance.

#3 Choice Themes to Make Your Site Look Great

Themes are a collection of computer code (mainly CSS) that govern what your website looks like. There are a wide range of both free and paid themes available. You can install them with the click of a button and leave them there or you can get more adventurous.

Personally, I like to use the GeneratePress theme as a starting point, and then create a customised child theme for my clients. As you can see, customised child themes can look totally different to each other.

#4 Thousands of Plugins to Add Functionality

Plugins add functionality to a website in the same way as appliances add functionality to a home. Functionality includes things visitors can do on your website (e.g., a contact form, buying a product) and backend processes (e.g., page building, website security).

#5 A Great Support Community

WordPress has a great support community. You can access help via:

• WordPress.org support forums
• Premium support forums, such as GeneratePress & GenerateBlocks
• Facebook Groups, such as WP Beginner & WordPress for Business

#6 WordPress is Google-Friendly

WordPress is Google-friendly out of the box with auto-generated sitemaps. But it can easily be transformed into Google’s best friend with additional plugins such as Google Site Kit and SEOPress.

These plugins make it easy to:

• Connect to Google services such as Google Analytics and Google Search Console
• Add meta tags, schema and structured data to help Google understand your pages